| NEWS/PRESS |
 |
A Week Trying to Find the Right Online Program | By Ben Gose |
Section: Money & Management
Volume 53, Issue 15, Page A23
Can a prospective student Google to the right online program for him or her? I spent a week trying to find out using search engines to look for colleges offering two popular online programs -- a criminal-justice degree and a master's degree in business administration. I wanted to see how quickly I could get to a person, whether I would encounter a slick salesperson or a helpful counselor, and whether I could get enough information to decide if the program was worth looking into further. I focused only on nonprofit colleges, since they are newer to online advertising than their for-profit counterparts. Here's how I fared.
Click here to read full article >>>
(Subscription Required) |
| |
|
|
|
 The ‘millenials’ come of age
By Sharon Jayson, USA TODAY
Chris Barnard's world is pretty typical for a 24-year-old single guy with a college diploma, a job and no landline.He earned a sociology degree two years ago and moved back in with his parents, working as a temp as he tried to figure out his next step in life.
One of those temp jobs became permanent, and Barnard now works in Washington, D.C., in the membership department of a trade association.
Click here to read full article >>> |
| |
|
|
 Online Recruiting Grows for College
By Heather Hollingsworth,
The Associated Press
Students considering attending the University of Missouri are logging onto the Internet and reading online journals featuring tales of sipping coffee at a local hangout and signing a lease on a new apartment. The blogs are more than sophomoric ramblings about college life.
They are one of several Web-based recruitment strategies colleges across the country are employing as they attempt to lure tech-savvy high-schoolers to their campuses.
Click here to read full article >>> |
| |
|
|
- Mailboxes, inboxes burst with college brochures……READ MORE
- Media Logic’s Higher Education E-marketing Survey Finds That E-marketing Strategies Play a Critical Role to Attract Prospective Students and Target Alumni……READ MORE
- Drive Student Enrollment with Online Lead Generation - The internet is revolutionizing higher education, especially in driving student enrollment……READ MORE
- Marketing, the For-Profit Way – Traditional colleges turn to call centers, paying for online ‘leads,’ and other commercial recruiting tactics……READ MORE (Subscription Required)
- Online Admissions and Internet Recruiting: An Anatomy of Search Engine Placement - Effective use of the Internet and search engines can be a valuable part of a university’s recruitment strategy……READ MORE
|
|
| |
|
